ScamZen
Self-initiated · Live app
Research · UX · UI · front end
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The decision
Dim the phone. Light up only the clues.
Bengaluru · Open to remote, hybrid and on-site roles
Visual, UX and product designer. I make apps simple for everyday people, and build the brands around them.
01 · Case studies · About 3 min each
Self-initiated · Live app
Research · UX · UI · front end
Read the case study →
The decision
Dim the phone. Light up only the clues.
Self-initiated · Full-app case study
UX · UI · design system · handoff
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The decision
One question first: can my shops take payments?
Assignment · Sr. brand designer
Brand · design system · motion
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The decision
Blue acts. Violet thinks.
02 · Shorter stories from client and in-house work

Client · Live
A company site I designed in Figma and hand-coded in React. Still live and in use.

Print · Investor
A 43-slide investor deck and a 12-page print prospectus for a debenture issue.

HR.com · Live
The podcast network pages for HR.com. I designed them and built the front end.

HR.com task · Redesign
An old-school event site made modern: same content, tighter copy, clearer UX.

Client · Prototype
A client prototype: a full itinerary CRM that fits inside a 400 px sidebar.

Built for a real user · Live
A client manager for my wife's beauty business, front and back end, built with AI to her needs.

HR.com · Internal tool
An internal tool that cut webcast email builds from about 45 min to about 10.
03 · A separate page
Brochures, event campaigns, logos and a motion film. Each brand shown as a full set, not one-off ads.
See the brand, print & motion page →04 · How I work
AI draft · Linkwell, a Wi‑Fi app for shop owners
Oct 22, 2026
01 · Add device
02 · Dev handoff
03 · Personas
Orange = my pen. Grey = the AI's first draft. All three calls are real, from my Linkwell case study.

05 · About
“Design is a solution to a problem. Sometimes simple, sometimes complex.”
Designing since 2008: brand, print, video and product. I also build the front end in React, so what I draw is what ships.
Best evening: a game of chess with good music on. And cricket, always.


06 · From LinkedIn
Two people I work with at HR.com. Their words, not mine.
Deepak is one of the most talented and reliable designers I’ve had the pleasure of working with at HR.com.”
Marketing Administrator, HR.com
Heather Reid · on LinkedIn →